Fashion Communication - Initial Research

Fashion Communication - 'Northern Soul'

Context 

Fashion communication varies from accepted conventions of editorial commentary and launches to dramatic and abstract visions, taking many forms; from graphic design to moving image, and event management.
As forward-thinking creatives you will need to challenge and investigate the communication of fashion concepts through the use of new media, applying innovative processes and methodologies, in order to create effective advertising campaigns, and events alike.

Brief 

You are asked to work in groups of 2 on a collaborative brief. Your task will be to create 1 final styled photograph which features 4 items, reflecting your unique interpretation of the concept 'Northern Soul' - a celebration of Sheffield street style and culture. Your work will be exhibited at the end of the module. 
In your groups, you will be presenting 1 final image, showcased in a visually engaging manner, relaying the chosen concept. 
Your outcomes will be supported by other deliverables, including a 60-second concept film, mood boards, a creative strategy manual, promotional materials and presentations, all effectively demonstrating your unique interpretation of the concept 'Northern Soul'. 

Submission date - Thursday 16th May
1. Research file (Blog URL)
2. Moodboards x 7 (A3 Printed)
3. Film (URL)
4. Styled photograph x 1 (A3 Printed)
5. Creative strategy (Professionally Printed)
6. Presentation x 2